Dardis + Dog: Identity Design

Susie approached me in need of a brand identity for her communications practice. It was important that we didn’t use a dog in the logo to avoid micommunicating the brand as a dog groomers or similar. We wanted to ensure the design was a little bit playful, but even more sophisticated.

We created a geometric brand identity that visually represents that Dardis + Dog helps their clients build their brands together, brick by brick. The visual language is supported by a number of geometric circles and blocks which are reflected in the logo design and submark which subtly holds two Ds. Trust, collaboration and empathy were essential qualities for the brand and that is reflected in the colour palettes and geometric blocks representing collaboration.

Alongside the identity we delivered a 3 page website, presentation deck, social media templates and brand collateral. The result is a geometric identity that earns our client compliments at every touch point.