Festival Activation for 48 Mobile

48 mobile is a youth-focused digital mobile brand. For their Longitude 2022 activation they wanted to create something special for Area 48 with Simulated Summer as an eye-catching theme that would draw festival goers from across the area. We drew from vaporwave aesthetics, eclectic patterns and summer iconography for the visual aesthetic of the illustrations and surreal props brought the concept to life in the space.

The result was a vibrant and energetic space that was the backdrop of every photo at the festival. Live Nation the festival organisers called it the gold standard of Festival Activations.