Visual Identity / Illustration / Event Design

Photographer: Naoise Culhane

This suite of illustrations was created featuring summery plants, foliage, flowers and playful summer motifs. The iconic Guinness toucan and other iconography from Guinness’ rich heritage were also integrated into the illustrations.

It was important that the identity felt distinctly recognisable as Guinness, using their typefaces and colour palettes, while also introducing green foliage and summer elements that capture the spirit of the experience.

The primary colour of the identity is the Guinness Black which formed the background for everything and select bright pastels were chosen from their brand guidelines to brighten the colour palette.

Photographer: Naoise Culhane

The illustrated locations from the map were turned into one-colour line art and placed on the 360° windows of the Gravity Bar overlooking their direction. QR codes underneath lead to a digital version of the map that visitors can view and use later when exploring the city.

Photographer: Naoise Culhane

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