Grace O’Malley wanted to promote their upcoming Mixology event to celebrate their new bottle design. The client wanted to emphasize the tasting notes of each of the bottles so the posters took the form of a diagram with each of the notes clearly labelled. Typography is minimal like ingredients in a recipe book and underlined with fluoro green. Lines interact with objects in the flatlay to give the posters a three-dimensional impression.
They needed an evite that was eye-catching and highlighted the new bottle as well as the star mixologists they had invited. Fluorescent green bars expand and contract like neon lights flashing on and off followed by a flashing pattern comprising of the celtic symbols present in the Grace O’Malley logo.