WFH

My client works in the events industry and due to the quarantine restrictions has had to pause the majority of their work. As a result they needed to look for other avenues for income so they saw an opportunity and decided to pivot. They used their skills in building and carpentry to make desks aimed at the thousands of people who are now working from home suddenly without a proper workspace. They approached me looking to create a brand and some eye-catching social posts to kickstart their new venture. The logomark references the chairs they create with a grain to denote the wood that they use as their main material. The logo is also outlined imitating the blueprints that they draw from, as does the blue colour scheme.

Branding / Motion Graphics / Social

The direction of the brand is influenced by the Swiss design sensibilities that inspire the client's work with a playful tone and subdued pastel colours.

The social posts aimed to highlight the quick setup and functionality of the products and so I created quick stop-motion gifs from 3D renders of the workspaces.

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