Motion Graphics / Art Direction / Photography / Retouching / Social
The setting for the shoot sees urban landscapes and concrete juxtaposed with a natural woodland at night.
This gives the imagery an otherworldly dreamlike quality and the lighting and exaggerated poses lend the imagery an eerie mood.
Product shots were repurposed for social media posts taking again from internet culture like the RGB split gif below. Imagery from the streetwear designs are also used as a motif for either backgrounds or swirling animations.